Accelerating Product Launch: Untangling Company Challenges from Concept to Market

Revenue Boost: A Marketing Podcast

Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket their company's growth!
In this episode, "Accelerating Product Launch: Untangling Company Challenges from Concept to Market," host Kerry Curran welcomes Cynthia White, president of Ceatro Group. They explore the critical junctures where companies often face hurdles, from the initial stages of product development to bringing a product to market. Cynthia shares insights on how her firm intervenes when products underperform or companies struggle to meet market demands.
Join us to discover how strategic thinking and deep market understanding can turn potential failures into resounding successes. If you're ready to unlock the secrets of accelerating your product launch and boosting your company's revenue, let's get started!

To learn more about Kerry Curran and the RBMA: Revenue Based Marketing Advisors, go to www.revenuebasedmarketing.com and be sure to follow us on Kerry's LinkedIn Profile and The RBMA: Revenue Based Marketing Advisors Profile.

If you're in the market for a Fractional Chief Marketing Officer or Fractional Chief Revenue Officer be sure to reach out to Kerry. Kerry is also available for speaking, panel moderation, and other professional presentation services. For services and contact information check out the RBMA: Revenue Based Marketing Advisors website here.

B2B business development has become increasingly complex, with companies finding it harder than ever to drive growth.

One of the biggest challenges?

Many organizations have shifted their investments down the funnel—hiring more sales and BDR resources—while pulling back on marketing. Yet, buyer behavior has evolved in the opposite direction.

Today, buyers are forming their shortlists and making decisions before ever speaking to a sales rep. This means if your brand isn’t investing in marketing, you’re not even making it into their consideration set.

To grow revenue, companies must excel across four critical stages:

✅Awareness: They must have heard of you

✅Affinity: They must like you and believe you can solve their challenges

✅In-Market: They must be ready to buy

✅Engagement: Then they talk to your sales team, who still needs to beat the competition and win the deal

At RBMA: Revenue Based Marketing Advisors, we help businesses scale growth effectively and efficiently. We build and optimize your end-to-end marketing and sales infrastructure—from brand development to sales training—delivering:

- Increased high-quality lead volume

- Shortened sales cycles

- Improved close rates

I'm Kerry Curran, Founder and Chief Growth Officer of RBMA. With 20 years of experience in marketing and business development, I’ve consistently driven double- and triple-digit revenue growth. My unique expertise bridges both disciplines: as a CMO who understands sales and a CRO who understands marketing.

I specialize in helping B2B scale-ups and mid-market agencies, tech, and services transform their growth strategies.

Let’s set up a call to identify areas of opportunity in your growth infrastructure and get your business on the path to increased revenue in 2025.