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Ep 33: Ethical marketing is the way forward: How to spot it in a saturated industry
Manage episode 411309986 series 3448909
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Jessica Masion is a Business Development Strategist & Mentor who has worked with the biggest brands in the world since she was 19 years old. Moving up the corporate ladder fast she was on an uphill journey, until she decided to step back and took 2.5 years off to embark on a Spiritual Journey of full time travel across Australia and Central & South America. Well... She's back and ready to fire up the industry. Bringing you the industry secrets that people are not teaching you that will have your business set up for longevity & success.
We do things differently here. It's not about the sparkle or the quick win. It's about creating your dream life. It's about building the foundations so that your dreams will not crumble when the tables turn. Here we do things the right way (and we also make it oh so fun)
In this episode let's chat ethical marketing.. Necessary for you as a business owner and for you as a consumer falling for BS marketing strategies that let's be real - should NOT be allowed.
Marketing is designed to be persuasive, however there are some people in the industry that have taken it a little bit too far. If they were a beauty brand (a highly regulated industry) they would have gotten slammed for the claims they make.
Have a listen & let us know what you think of this episode!
It's time to call the industry forward.
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