Ep 120: If your business growth is slow AF, it's likely there's a retention issue

Rogue Business with Rochene Hawley

In this episode of Rogue Business, I’m breaking down why your problem might not be lead generation, but retention. Too many business owners think they need more leads when the real issue is keeping the clients they already have. I dive into the key metrics you should be tracking, the hotspots where clients drop off, and how to implement retention strategies that actually work. If you're stuck at the same revenue level or can't seem to keep clients past a few months, this episode is your wake-up call.⁣ Key Takeaways:⁣ Lead Gen vs. Retention: The issue might not be generating new leads, but holding on to your existing clients. Don't ignore retention while focusing only on lead generation. Identify Hotspots: Track your clients' lifetime and see where they tend to drop off. Look for patterns, like a high attrition rate around six months, and act before they leave. Retention Strategies: Focus on proactive client management—regular goal setting, check-ins, and keeping motivation high through personalized attention. Quality Over Quantity: Retention isn’t about adding more workshops or events—it’s about having better, deeper conversations with your clients and showing them you truly care. “There is no point pouring more leads into your business if they're just gonna fall out the fucking bottom in three months time.” [00:00] Welcome to Rogue Business and today's focus on retention issues [05:15] Why your real issue isn't lead generation [12:30] How to identify attrition hotspots in your business [18:20] Retention strategies that actually work [27:45] Quality conversations vs. adding more stuff [35:30] Roundup and final thoughts on retention If this episode hit home, don’t just sit on your hands—start tracking your retention and making changes now. Follow me on Instagram @rochenehawley for more real talk on business growth. And if you’re vibing with the show, drop a review on Apple Podcasts or Spotify.⁣