Travis Penfield, Founder & CEO, 49 Financial

ROI’s Into the Corner Office Podcast: Powerhouse Middle Market CEOs Telling it Real—Unexpected Career Conversations

Travis Penfield is the Founder and CEO of 49 Financial. Travis graduated Magna Cum Laude from Texas A&M University in 2011 with a degree in Finance from Mays Business School. Upon graduating from A&M, he worked at Deloitte Consulting until November of 2012 when he started his career as a financial advisor at AXA Advisors. While at AXA, early on in his career, Travis started building a team of advisors. Under Travis’ leadership, his group broke all the records in hiring, retention, and development in a very established and long-standing company. Travis and his emerging leaders hired primarily new college graduates, giving them a vision of how their values can and should inform their work, and how great an impact they can have on people’s lives through finance. In October of 2019, Travis transitioned and started an independent financial planning firm. As a privately owned and fully independent company, 49 Financial will grow to over 200 advisors in its first official year of operation. Travis and his founding partners developed the name and brand of 49 Financial. The entire business model is based on the firm’s motto, “Two are better than one”, which centers its focus on the principle that doing things together with others on a similar mission will always result in a greater impact than doing it on your own. This motto comes from Ecclesiastes 4:9 which says, “Two are better than one for they get a better return for their labor”. 49 Financial is headquartered in Austin, Texas with offices in Dallas, Houston, San Antonio, and Atlanta. The firm plans to expand to 10 new cities over the coming 3 years to keep up with its unprecedented growth in the industry. Travis lives in Austin with his wife Jaclyn, their daughters Charlotte and Olivia, and their golden doodle Duncan. In his spare time, you can find Travis playing with his girls, playing golf, catching a Peloton ride, or enjoying wine and good food. 49 Financial may utilize third-party websites, including social media websites, blogs, and other interactive content. We consider all interactions with clients, prospective clients, and the general public on these sites to be advertisements under the securities regulations. As such, we generally retain copies of information that we or third-parties may contribute to such sites. This information is subject to review and inspection by the CCO of the Thrivent Advisor Network or the securities regulators. Advisory Persons of Thrivent provide advisory services under a practice name or “doing business as” name or may have their own legal business entities. However, advisory services are engaged exclusively through Thrivent Advisor Network, LLC, a registered investment adviser. 49 Financial and Thrivent Advisor Network, LLC are not affiliated companies.