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Brand Positioning It's not You It's Me Actually Its You You're Boring
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Branding is a hot topic around these parts (parts = my office chair). I’m obsessed with lots of things but brand strategies is in my top 3 along with close, authentic relationships and ‘Hot Now’ Krispy Kreme Donuts. The inventor of Spanx is a billionaire because donuts {and bacon} are delicious (honestly, I can’t take credit for that one because I saw it in a birthday card the other day). This obsession has lead me to own up to the fact that while I love to work with clients on their whole business at heart I’m a brander because it is quintessential (that’s a big word for me at 7 in the morning) to every aspect of a business. It also fits nicely into my Operations Marketing philosophy. Score!
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