Why Should You Hire a Realtor to Sell Your Home?

Ruby Miranda Real Estate Video Blog

Selling your home is a complex process and nearly impossible to do on your own. Here are five advantages of hiring a Realtor to assist you.

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There are many benefits of using a Realtor when it comes to listing your home. Here are five of the most important ones:

1. Pricing. It’s important to work with a Realtor because they are the expert on what your home can sell for. Working with a Realtor will help you form realistic expectations about what your home may sell for. They will take all of the available online data, interpret it, and make sure that they price your listing right. You don’t want to price too high, as doing so will cause your listing to sit on the market for longer than necessary. When this happens, buyers may begin to suspect that something is wrong with your home. Pricing too low, on the other hand, could prevent you from earning the best possible price. This is why working with a Realtor is so important. Agents are trained to analyze market data and strategize accordingly so that you can price your home just right.

2. Marketing. I think this is the most important aspect of selling your home. Did you know that 87% of homebuyers start their search online? Because of that fact, you need to make sure that you have a great online presence. Most Realtors stick to the “three p’s”: Placing a sign in the yard, putting the home on the MLS, and praying they get an offer. We do all of that, but also add a fourth “p” — promotion. We do everything we can to get the home out to as many potential buyers as possible so that it gets sold.

It’s not a done deal until it’s a closed deal.

3. Security. When you’re scheduling showings, you don't want just any person to come into your house. By working with a Realtor, most of the time we know exactly who is coming into the home. We know other Realtors in the area and most of the time they will only be showing it to pre-approved buyers.

4. Negotiations. This is a big one. Buying and selling a home is a very emotional process, especially if you’ve lived in the home for a long time. You see all the memories in the house and while it’s an emotional process for you, at the end of the day it’s a business transaction. It’s important that it’s treated as such to make sure it gets the home sold.
5. Getting you to the closing table. It’s not a done deal until it’s a closed deal. Within the contract, you’re going to have timelines, deadlines, and terms to meet. As Realtors, it’s our job to make sure you do your part and the buyer does their part. Our ultimate goal is to get you to the closing table and get your home sold.
If you have any other questions for me about today's market or want to learn about some more benefits of hiring a Realtor when selling your home, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.