Virtual Trade Shows are Missing the Booth Barker

Sales Lead Management Radio

Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment.

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This episode of SLMA Radio, Susan Finch interviews Scott to talk about adjusting, the value of performers to help carry the "hosting" load at virtual and in-person events, as well as how you can plan for when in-person events return or how to stand out with your hybrid or virtual event.

About Susan's guest:

Scott Tokar, CEO Corporate-Fx Trade Show Magic Group

Scott Tokar is unique among magicians, having focused solely on corporate entertainment (Infotainment) and visual communication, he is known today as a “specialist” in tradeshow magic and sales meeting motivation. Unlike his magical colleagues, Scott does not perform in nightclubs, at kids' birthday parties, or picnics.

At the International Brotherhood of Magicians convention, Scott was invited to compete amongst fourteen other magicians from around the world. He was immediately recognized for his originality, technical expertise, and showmanship, and was granted the First Place Trophy for his Close-Up / Sleight of Hand Magic.
In 2011, at the 83rd I.B.M. International convention, Scott participated alongside 20+ “Street Magic” performers in the Annual I.B.M. “Strolling Olympics”. And this time, by a popular vote by his peers, Scott was named as “Best Comedy Magician” of the competition!
In addition to his busy corporate and tradeshow performing schedule, Scott has devoted his special "magical" abilities to reducing children's anxiety during doctor's visits through the "Side-Fx" magic project. Today, Scott can be found performing and speaking at medical conferences and meetings around the globe under the direct sponsorship of pharmaceutical and medical device manufacturers.