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How Data and Storytelling Impacts All of Sales, Brand and Marketing
Manage episode 442179351 series 3578419
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This week's show is entitled, "How Data and Storytelling Impacts All of Sales, Brand and Marketing" and my guest is Mark Nardone, CMO at PAN.
Tune in to Learn:
- How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
- Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
- How and why data is essential for crafting personalized stories that resonate more effectively
- How successful businesses balance long-term branding with short-term demand generation
- The role AI plays in helping companies scale personalized stories for a broad audience
Listen Now | Watch the video HERE | Read the Transcript on the Heinz Marketing Blog.
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.
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