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Episode 6: Understanding Why People Buy
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Why do people buy - and why will they buy from YOU? People buy based on emotion and they justify with logic. You've heard me say that before, but today I really want to break apart what that is, what that means, and how that impacts you as a business owner, entrepreneur, content creator, or a marketer.
Episode Highlights:
People Buy Based on Emotion and Justify with Logic
The Words You Use vs the Worlds Your Ideal Clients Use
Understanding how your ideal clients self identify
Understanding the Emotional Reasons People Will Buy From You
Empowered Buyers vs Fear Based Buyers
Knowing the Conversations Your Ideal Clients Are Already Having (Even if it’s Just With Themselves!)
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