EP 588: E- Commerce Turnaround - How To Save A Clothing Company With Bryant Jaquez, Bums & Roses

Secrets To Scaling Your Ecommerce Brand

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Explore the essential role of strong leadership in scaling businesses, drawing from principles like the "21 Irrefutable Laws of Leadership." Bryant will share his incredible journey, from revamping a struggling women's apparel brand to leading the marketing powerhouse at Bethel Music and navigating the dynamic environment of The Adventure Challenge.

In this episode, Jordan West with guest Bryant Jacquez, today we're diving deep into the world of leadership, business turnarounds, and dynamic marketing. Bryant, a seasoned professional in the ecommerce space, has a rich history in direct-to-consumer marketing and has held prominent roles such as CMO and CEO across several high-impact companies.

Listen and learn in this episode!

Key takeaways from this episode:

• Identifying and Managing Underperformers:
  "C players" harm organizations. Leaders must identify and manage or remove underperformers to maintain high performance.
• Leadership is Fundamental:
  Effective leadership drives organizational success. Leaders should focus on continually improving their skills.
• Survival Tactics in Distressed Environments:
  In high-stakes situations, urgent actions take priority over traditional practices. This focus can help revive struggling companies.
• Diverse Marketing Strategies:
  Diversifying marketing is crucial. Relying on one platform limits reach; using influencers, affiliates, and multiple channels maximizes engagement.
• Restructuring and Cost Optimization:
  Switching to cost-effective software saves money and improves resource allocation.
• Creative Talent and Risk-Taking:
  Allowing talent the freedom to explore fosters innovation, as seen with the Adventure Challenge team.
• Adaptability in Career:
  Transferring skills across roles creates new opportunities, such as managing both artists and influencers.
• The Importance of Strong Vendor Relationships:
  Strong vendor relationships ensure stability. Payment issues can disrupt operations.
• Innovation in Marketing Campaigns:
  Leveraging popular culture, like the Snoop Dogg campaign for Solo Stove, drives viral success and enhances brand exposure.

Today’s Guest:

Bryant Jaquez, a seasoned professional in the ecommerce space known for his strategic leadership and marketing expertise. Bryant has held significant roles such as CMO and CEO, contributing to the growth and turnaround of several companies, including The Adventure Challenge, Caden Lane, and Buddy Love. He is well-versed in direct-to-consumer (D2C) marketing, scaling businesses, and managing high-growth organizations.

Recommended Apps/Tools:

Cin7: https://www.cin7.com/

Netsuite: https://www.netsuite.com/

Klaviyo: https://www.klaviyo.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Revenued - is a financial technology company that provides businesses with revenue-based financing solutions. Instead of relying on credit scores or collateral, Revenued offers funding based on a company's revenue. This allows businesses to access capital quickly and repay it as they generate income.

Learn more here: Revenued