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Mastering Automotive Digital Marketing with George Nenni
Manage episode 406742565 series 3434925
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Welcome to the Sensai Playbook Podcast! In this episode, we dive deep into the world of automotive digital marketing with industry expert George Nenni. With over three decades of experience in the field, George has been at the forefront of revolutionizing how car dealerships approach their digital marketing strategies. George shares his wealth of knowledge on how to separate effective digital marketing strategies from the noise, guiding dealerships on harnessing the power of digital analytics to maximize marketing dollars and eliminate ad waste. As the founder of Generations Digital, he has dedicated himself to demystifying digital marketing, empowering dealer clients to make smarter ad spends and achieve tangible results. Throughout the episode, George delves into key topics such as the importance of understanding digital ad performance, optimizing Google Analytics for actionable insights, and navigating the complexities of digital marketing ROI measurement. Drawing from his extensive background as the first employee hired by Dealer Specialties, as well as his roles in vehicle content syndication and CRM management, George provides invaluable insights into the ever-evolving landscape of automotive digital marketing. Join the Conversation: Share your thoughts and insights using #SenseiPlaybookPodcast Subscribe: Don't miss out on future episodes packed with industry insights. Subscribe to Sensei Playbook now and set your alerts to stay updated on our latest releases.
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