Persuasive Digital Communication In A Post-Pandemic World W/ Erin King

Business Owners & Entrepreneurs Podcast with Peter Boolkah | Business Coach | The Transition Guy®

The pandemic has caught everyone off guard, especially with the sudden need to shift to digital communication. A lot of us haven't necessarily been used to this, but what if we could close the gap between online communication and in-person interaction using a simple method? Digital Persuasion by Erin King is the ultimate guide for breaking through the restrictions of digital communication by learning a more effective communication style.
Many people already struggled with communication pre-pandemic, and those difficulties have been highlighted even more since the move to digital communication. The world has changed, and it likely won't be returning to the way it was. We then need to learn how to bridge the gap between being our in-person self and our digital self. In this video, we tackle how we can address this with Erin King.
Erin has been running 2 eCommerce companies and 1 social media agency. She's spent a lot of time working with sales and marketing organizations, helping them figure out how to level up their behind-the-screen communication. She has tested hundreds of strategies and campaigns, which taught her what communication styles work and what doesn’t.
Depending on where you are in the world, you may find that most of your communication has gone online. And you'll find that people simply don’t type like they talk. A 2019 study actually found that people are 34 times more persuasive in person than they are on screen.
A lot of our communication has become asynchronous - from emails that are read hours after they're sent, to comments that are replied to days after posting - save for video calls, digital communication has definitely been different from the face-to-face and real-time conversations that we're used to.
Online communication has paved the way for us to lower our inhibitions. We tend to lack restraint and show up online in ways that we wouldn't be bold enough to in real life. While it can be positive in some aspects, we can end up talking about OURSELVES, OUR agenda, and what WE want a little too much - and the word “I” is the least persuasive word in communication, not to mention how the intention behind it can also be misinterpreted.
If your audience can’t see facial expressions or gestures, getting your intentions and meaning across can be very difficult. They're probably also loaded with messages in their inbox which means you have to make sure that your message and communi

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ABOUT PETER BOOLKAH
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Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.
Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.
It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.
As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.
Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.
So if you are scaling up your business, you’re in a bu...