#518: Differentiation Through Client Experience - Stefanie Cole

1:03:05
 
Compartilhar
 

Manage episode 300632183 series 2409346
Por Nathan Holritz descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.

Just imagine. . .you walk into a restaurant and your favorite foods are already on the table, a server that knows your preferences is waiting for you, and your favorite music is playing in the background. Before you've taken a bite, you're in awe of the experience and raving about the restaurant already. What if your clients felt that way when walking into a session with you?


In episode 518 of The Bokeh Podcast, Stefanie Cole shares with us how she differentiates herself as a photographer by providing a client experience that is unique and first-class. Listen in to hear how she built her brand to attract her ideal client, including tips for how to start a client closet that is unlike anything you've seen!


The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.


Brand Position (2:40)


Technique for time management (8:30)


Outsourcing/Delegation (13:50)


Book Recommendation (19:30)

Building a StoryBrand by Donald Miller


What was the AHA moment for Stefanie that caused the transition to focusing on client experience (25:38)


What elements of Stefanie's business were "leveled up" to provide a better client experience? (33:20)

1. The Client Closet and Client Styling

2. Planning and communication

3. Marketing the experience that will be provided

4. Managing kids during a phase


How does Stefanie draw in her ideal client? (45:00)

1. Controlling the perception of her business's brand

2. Underpromising and overdelivering

3. Consistency

4. Scarcity


What are 3 elements of a strong client closet? (49:23)

1. Build your brand's style first in order to draw in your ideal client

2. Charge enough to build and maintain the closet

3. Buy durable, versatile clothing


Links:

charitywater.org

stefaniecolephotography.com

instagram.com/stefaniecolephotography

https://www.dubsado.com/

https://www.stewleonards.com/

balticborn.com

Reclamation Gowns


See acast.com/privacy for privacy and opt-out information.

535 episódios