Ep. 84: Whole Life Goals with Anthony Cotter

Pivot! A Vegan Business Interview Series

After reading, “A Diet for A New America,” by John Robins, Anthony Cotter transformed his life of addiction and homelessness. He went back to school and committed himself to nutrition, mindfulness, health, and wellness. His organization, Whole Life Goals, helps connect individuals seeking guidance with certified professionals ready to support them in reaching their Movement, Meals, Mind & Money goals.

"I focus more on really finding the right Certified Professionals to join “Whole Life Goals”. I want to build a good family, good people that are ready to serve and want to serve and that's their passion. I want to help create a healthy workforce, because that's what we really need. We need healthy people, teaching other people to be healthy."

🤩 Building a business around helping people fulfill their lives. 00:43

👦 Anthony was raised to be vegetarian but then faces struggles and hard times. 02:51

🧘‍♂️ His diet changed his path: yoga, meditation, veganism, and money merged. 04:54

⭐ Practice of being mindful is like being vegan - it becomes your natural state. 06:39

4️⃣ The four M’s: movement, meals, mind, and money. Getting help from certified professionals for shopping, meal plans or anything. 08:57

✨ Whole Life Goals: Creating a community of people focused on holistic health and wellness. 11:49

👔 Job opportunities and marketing tool: matching professionals with clients. 14:38

🤝 Business model: Anthony is building both sides of the market - certified professionals and visitors. 17:30

📈 Changing and improving our products, sites, and offers makes us better in business. 20:58

⚡ We need healthy people, teaching other people to be healthy. 22:57

🌞 Look at those four aspects of life. Whatever you focus on is going to grow. 24:45

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Thanks for listening to Pivot, our vegan business interview podcast. This is recorded as a live streaming session, so I hope you’ll join us for future interviews as well! If you are feeling inspired but wondering how to take some actionable steps to improve your business, I invite you to explore our two premium paid podcasts, Going Solo and Fix It.