Engaging the Generations

Lead Like a Woman

Anna Liotta is the CEO of Resultance, Inc., which helps organizations develop strategies for optimal employee engagement across generations. As a hall of fame keynote speaker and consultant, she helps her clients and audiences acquire, engage, and retain clients, talent, and customers. With over 20 years of experience in intergenerational communication and leadership, Anna is the author of Unlocking Generational CODES®, which details extensive research in generational studies.

In this episode…

Leadership styles are determined substantially by generational differences which shape hiring and communication approaches. This can create conflict between leaders and their teams, decreasing retention rates. Inclusive leadership requires aligning management forms with each generation’s ethos. How can you identify and fulfill generational preferences?

According to intergenerational scholar Anna Liotta, each generation is impacted by its cultural events, stigmas, and morals, creating standards that govern actions. For instance, baby boomers lack a defined work-life balance and remain loyal to one company, whereas Generation X focuses on honing transferable skills. Conversely, Millennials showcase their talents by building experiences, and Generation Z prides themselves on social and cultural influence. As a leader, you must uplevel each generational employee’s skills by embracing their unique codes.

In this episode of the Lead Like a Woman Show, Anna Liotta, the CEO of Resultance, Inc., joins Andrea Heuston for a conversation about intergenerational engagement. Anna shares insights on the pandemic’s impact on younger generations, her entry into generational research, and how generational codes influence leadership styles.