))
The Principles Of Purpose
Manage episode 296225062 series 2935197
Conteúdo fornecido por Afdhel Aziz & Bobby Jones, Afdhel Aziz, and Bobby Jones. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Afdhel Aziz & Bobby Jones, Afdhel Aziz, and Bobby Jones ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
"It's time to reboot capitalism. And Purpose is the source code."
Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose.
Drawing on their research of some of the most successful purpose-driven companies on the planet from visionary pioneers like Patagonia, TOMS and Participant Films to global giants like P&G, Mattel and Activision, they outline nine timeless Principles designed to help business leaders attract the new generation of socially aware consumers, purpose-driven employees and impact-driven investors.
Check out our companion book Good is The New Cool: The Principles of Purpose at www.theprinciplesofpurpose.com and you can join the Good is The New Cool community at www.goodisthenewcool.com
16 episódios
Compartilhar
