How To Elevate Your Brand Marketing With Octavia Gilmore

Top Business Leaders Show

Octavia Gilmore is the CEO of Creative Juice, a minority and female-owned creative agency, disrupting marketing the millennial way. From discovering her passion for graphic design at 14 to founding her agency at age 23, Octavia's journey epitomizes creativity, determination, and entrepreneurship. With a mission to promote diversity and empower minority and female-owned businesses, she has transformed Creative Juice into a thriving enterprise while actively mentoring youth and advocating for leadership opportunities. Recognized as a Power 30 Under 30 recipient and honored with the Emerging Alumna award from the Savannah College of Art and Design, Octavia continues to inspire and lead by example in both the business world and her community.

In this episode…

Marketing and branding are indispensable pillars for businesses to establish their identity, connect with their target audience, and differentiate themselves in a crowded marketplace. Effective marketing strategies not only generate awareness but also foster loyalty and drive sales. Similarly, a strong brand identity communicates values, builds trust, and ultimately influences consumer behavior. How can businesses harness the power of marketing and branding to unlock their full potential and stand out in today's competitive landscape?

Branding and marketing expert Octavia Gilmore, emphasizes the importance of understanding the target audience's pain points and delivering value through clear brand messaging. Octavia also shares the challenges she faced as a young entrepreneur, including breaking into the corporate space and earning the trust of renowned brands like Home Depot. Despite the obstacles, her dedication to learning, adapting, and staying up-to-date with the latest trends, including the integration of AI, has been key to her success. Octavia’s advice to aspiring entrepreneurs is to be resilient, embrace continuous learning, and not be afraid to pivot in the ever-evolving landscape of marketing and branding.

In this episode of the Top Business Leaders Show, Rise25’s Chad Franzen sits down with Octavia Gilmore, Founder and CEO of Creative Juice, to talk about how to elevate your brand marketing. Octavia discusses lessons she learned from running her business, the value of building trust with clients, and how to balance creativity with being strategic.