))
Partnerships Before Products: How LES People’s FCU Drives Systemic Change
Manage episode 434071504 series 3032973
Conteúdo fornecido por Kerala Taylor. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kerala Taylor ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
We all know that products are a credit union’s bread and butter, so to speak. But a “product-first” mentality can result in more transactional relationships with your members, not to mention a product mix that may not fully meet their needs.
This month, we talked to Alicia Portada, Director of Communications and Community Engagement at Lower East Side People’s Credit Union, about how they focus on following the need, keeping boots on the ground, and keeping more vulnerable communities front and center when it comes to their expansion strategy. We also tackled this month’s BIG question:
What if credit union marketing efforts were less product-focused and more partnership-focused? What would that look like in practice, and how could this approach help realize The Credit Union Difference?
103 episódios
Compartilhar
