69 - Filling the Room: Strategies from Brian Fanale

High Profit Event Show

In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Brian Fanale, the CEO and Co-Founder of Digital Mentors. Brian is a seasoned entrepreneur with over two decades of experience in the digital marketing space. He specializes in transforming knowledge into profitable businesses and has built an eight-figure company that has significantly impacted thousands of lives, including Rudy's. Their conversation delves deep into the intricacies of hosting successful live events and offers invaluable insights for event leaders.

Brian Fanale shares his journey from the early days of running events with little to no audience to mastering the art of filling rooms and creating impactful experiences. He emphasizes the critical role of messaging in attracting attendees, explaining that the promise and structure of an event must be compelling enough to get people to leave the comfort of their homes. In a world where virtual events have become commonplace, Brian highlights the importance of making live events special, from offering unique bonuses to building a strong sense of community.

One of the standout topics of the episode is the iterative process of learning from mistakes and continuously improving event strategies. Brian candidly discusses the failures and lessons learned from his first few events, stressing the need for a well-thought-out plan and a clear flow for each day of the event. He also touches on the significance of investing in high-quality speakers and the impact this can have on event attendance and overall success.

Another crucial aspect of their discussion revolves around ethical selling and the power of high-ticket offers. Brian recounts a pivotal moment with the late Mark Hoverson, who helped him overcome his limiting beliefs about high-ticket sales. He explains how offering high-ticket programs not only benefits the business but also leads to greater commitment and transformation for attendees. This shift in mindset has allowed Brian to present high-value programs from the stage, resulting in significant revenue and meaningful client success stories.

Tune in to this episode to gain a wealth of knowledge from Brian Fanale's extensive experience in the event industry. Whether you're an event leader looking to improve your strategies or an entrepreneur aiming to leverage live events for business growth, this conversation is packed with actionable advice and inspiring insights. Don't miss out on learning how to create high-profit events that leave a lasting impact.

Want to connect with Brian?

Website: https://www.digitalmentors.io/

Compass: https://lp.digitalmentors.com/compass

Instagram: https://www.instagram.com/brianfanale/

Facebook: https://www.facebook.com/BFanale/