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What Works for Facebook Advertising Now? | With Gavin Bell
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Facebook advertising has changed significantly over the past few years, so it’s essential to be on top of what works well now, versus what used to work. That’s what we’re discussing on episode 1 of the Strategic Marketing Show.
Our guest today is a man whose agency is a preferred Facebook Marketing Partner, managing over 5 million pounds in client advertising spend per year. As well as that, he also oversees campaigns on Google, and on TikTok ads. Welcome to the director of multi-award winning PPC agency, Yatter - Gavin Bell.
Topics discussed on this episode include:
Are Facebook Ads effective for big business?
- Where do Facebook Ads fit into an overarching marketing strategy?
- It used to be that you could be hyper-targeted with Facebook ads, but it seems that because of legislation and because of the Cambridge Analytics scandal that a lot of that targeting isn’t possible anymore. Is this the case?
- How has the nature of Facebook targeting changed in the past few years, and what’s still possible to do?
- Today you’re sharing a case study of a client of yours - Pickup Music - that’s achieving a lot of success through Facebook Ads - can you walk us through what you’re doing for them and why it’s successful?
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