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Sales, Marketing, and Rev Ops Unite! Moving from Bad Blood to Badass (Part 1) - Thao Ngo and Emily Ward - Revenue Today - Episode # 097
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Today, we welcome Thao Ngo and Emily Ward, SVP of Marketing at Uptempo and VP of Global Marketing at Anthology respectively. Sales, marketing, and RevOps come from differing perspectives on what each other should do. But as this is a partnership rather than a battle, these departments need to remember the factor that unites us: revenue.
Takeaways
- Sales are focused on pipeline generation and finding golden opportunities, marketing wants to know what happens to the leads once generated, and RevOps measures the data for business decisions.
- The single uniting factor between sales, marketing, and RevOps is revenue, and being aware of this aligns us all.
Quote of the Show
"RevOps needs to be able to measure everything in order to provide the data and insight for us to make business decisions. So, what does everybody want? What's on our minds when we get up in the morning? And it's revenue. I mean, that sounds obvious, but sometimes it's not, especially when some salespeople might not think it's something marketers even think about." - Emily Ward
Connect with Thao Ngo and Emily Ward in the links below:
- LinkedIn (Thao): https://www.linkedin.com/in/thaongo/
- LinkedIn (Emily): https://www.linkedin.com/in/elluminated/
Ways to tune in:
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