Breaking the Mold: Rethinking Influencer Content for Authenticity and Creativity

Inside the Click

Welcome back to our weekly deep-dive on the Creator Economy.

This week our discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below:

• There's a lack of representation for 30-something vloggers on YouTube, compared to younger and older creators. It seems there's hardly any relatable content for people in their 30s.
• Dive into TikTok's move towards longer videos, hinting at a change in content creation. We compare Instagram and TikTok, noting how Instagram can feel more judgmental despite both platforms having similar negative comments.
• We explore how millennials are torn between traditional family expectations and the more non-traditional ways of younger generations. Then, we delve into influencers and how some lack innovation, constantly pushing the same stuff without evolving.
• Discuss the importance of creativity and unique approaches in content creation. It's not just about numbers but finding ways to connect with your audience. No one-size-fits-all strategies here!

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