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How to Build A Resilient Brand In 2024 | EP 41
Manage episode 420008685 series 3504457
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“So if you're a B2C kind of business, you want to create a sense of community right now, because when people are fearful, they go back to groups, they seek love and belonging and on Maslow's Hierarchy of Needs, community gives them a sense of belonging.“Today, Bijal (@bijal.launch) talks about the critical role of branding and precise messaging in maintaining relevance and connection with the audience. The need for businesses to update their messaging to reflect current market conditions.
Welcome to Own Your Brand, hosted by Bijal Patel, entrepreneur, founder, investor, designer, and content creator with over 13 years of corporate experience working at Fortune 500 companies. Within this podcast, you’re going to learn about branding, vision, identity, mindset, and how to scale your business to the next level. Let’s go and build a world-class brand!
Timestamps
(0:00) Introduction and importance of adapting to market changes.
(3:00) Discussing the need to adapt messaging and the impact on business cash flow.
(6:00) Changes in market behavior and the need for precise messaging.
(9:00) Differentiating between businesses with and without cash flow, and their decision-making.
(12:00) Importance of adapting messaging to current market sentiments.
(15:00) Emphasis on bold action and constant adaptation in business.
(18:00) Need for frequent, relevant social media posts to promote business.
(21:00) Changing marketing strategies and continuous engagement.
(24:00) Adapting to market shifts and focusing on innovative offerings.
(27:00) Understanding and targeting the current needs and fears of the market.
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