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033 – Managing Monthly SEO Clients
Manage episode 450127948 series 3510895
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In this episode, Pete and Jeff talk about the practicalities of
running SEO retainers for your clients – the good, the bad, the ugly,
and som tips from their own experiences.
Key talking points include
1. The Importance of Weekly Client Management
- Monthly retainers shouldn’t mean monthly attention
- Regular monitoring helps catch issues early
- Allows for better tracking of algorithm updates across client portfolio
- Builds stronger client relationships and trust
2. Weekly Review Process Should Include:
- Rankings check
- Organic traffic analysis
- Google Search Console error monitoring
- Task progress updates
- Client KPI tracking
- Sales/conversion monitoring
3. Time Management Tips
- Dedicate specific days for client reviews (examples given: Mondays or Fridays)
- Can be done in 10-15 minutes per client
- Start with top clients if overwhelmed
- Schedule reviews at least 48 hours before client meetings
4. Communication Best Practices
- Share highlights and wins immediately
- Don’t go more than two weeks without client contact
- Proactively inform clients about algorithm updates or ranking changes
- Get regular feedback on sales/leads that might not show in analytics
5. Benefits of Regular Monitoring
- Easier to spot trends across multiple clients
- More confident client conversations
- Better prepared for monthly reporting
- Opportunity for quick fixes and improvements
- Earlier detection of potential issues
6. Project Management Considerations
- Use tools that your team will actually engage with
- Focus on implementation rather than perfect tool selection
- Consider client preferences for communication platforms
- Set up regular task reminders for consistency
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