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37. Becoming Social Media Optional When Your Strength is Speaking with Kirsten Roldan
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If you'd rather send a voice memo than a text, this episode is for you. As someone with ADHD, I identify as a verbal processor and tend to shut down when typing emails on a computer.
But today's guest, Kirsten Roldan, founder of Million Dollar email, has solved for all the reasons people hate writing email including those who would rather speak than type.
Kirsten Roldan is a 7 figure business coach and agency owner who helps people become social media optional with email. She then helps them become CEO optional and scale to 7 figures on part time hours through team, systems and mindset.
I've known Kirsten since we were both at our 9-5s back in 2019-2020, and have watched her evolve through every business model she's ever had, only to ultimately come back to email but teaching it in a revolutionary way.
I've been a member of Million Dollar CEO since last year and was one of the first people to enroll in Million Dollar Email the first time it launched.
In this episode, Kirsten and I reference a conversation we had in 2022 when I knew I no longer wanted my marketing to rely on me showing my face on social media because it isn't sustainable, and how switching to email-first creation is a business model decision.
This is especially true if you're a woman of color and rebuilding the safety to be seen, or if you have more bad mental health days than good ones.
In today's episode, we're talk about:
- The 3 forms of writing trauma that we (especially women of color) carry and how it gets in the way of us writing emails
- Why verbal processors have a hard time writing emails
- Kirsten's framework for starting an email without the writer's block
- How centering problem awareness leads to more sales
- What we mean when we say "email is a business model"
P.S. Applications are open for 1:1 coaching to begin the week of August 5th.
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