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Sonic Sensation: Made Music Studio’s Joel Beckerman
Manage episode 454739754 series 3525131
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When we think of branding, we usually go right to what we see. But listen up - what we hear from a brand can be just as important as any other element in its identity. Joel Beckerman is the founder of Made Music Studio, which has created sonic identities and campaigns elements for top brands, like Corona, Burger King, HBO, AT&T, and Panera. Joel joins Brian and John to chime in on the power of sonic branding. Hear how Joel got started, the impact of sound stickiness, and the time his music replaced a John Williams score (yes, that John Williams). Brian and John also share some interesting holiday shopping insights from a recent client project.
Key topics & chapter markers
(00:45): Diving into holiday shopping behaviors
(08:43): Introducing Joel Berkman
(16:04): Time and resources to create sonic logos
(21:00): Creating an in-store sonic experience
(27:43): Building sonic branding for Corona and Burger King
(32:07): Developing new sound for an iconic sound (HBO)
(33:29): Evolving music by the great John Williams
(45:18): Measuring the impact of sound
Background content
Made Music Studios
2025 Essential Retail Insights Guide - AnthologyAI
Is Your Brand on Mute? - Fast Company
The Need to be Heard - Forbes
16 episódios
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