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From Side Hustles to CPA Empire with Greg O'Brien
Manage episode 440591875 series 3529284
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We're thrilled to welcome Greg O'Brien, the CEO of Anomaly CPA. Greg takes us on a journey through his impressive career, starting with his early days in public accounting. He shares how these experiences laid the foundation for his transition into private real estate and set the stage for his entrepreneurial journey. We dive into the story behind founding Anomaly CPA, including the initial challenges he faced and how he navigated them.
Greg's journey is a masterclass in diversification and strategic focus. He talks about how Anomaly CPA has evolved, especially during the pandemic, where remote work became a pivotal factor in their growth. We explore Greg's client acquisition and marketing strategies, highlighting how they continue to attract and retain clients in a competitive market.
Investing in growth is a core theme in our conversation, as Greg discusses the importance of coaching and continuous learning. He also shares insights into creating and selling educational courses, a venture that has broadened Anomaly CPA's offerings. As we wrap up, we delve into the challenges of scaling a business and maintaining operational efficiency. Join us!
What you'll hear in this episode:
[1:00] Meet Greg O'Brien the CEO of Anomaly CPA
[1:50] Greg's early career and public accounting experience.
[3:25] Transition to private real estate and entrepreneurial journey.
[5:05] Founding Anomaly CPA and initial challenges.
[6:10] Diversification and strategic focus.
[8:30] Remote work and growth during the pandemic.
[11:00] Client acquisition and marketing strategies.
[13:35] Investing in growth and coaching.
[21:10] Creating and selling educational courses.
[25:50] Scaling the business and operational challenges.
[30:10] Conclusion and contact information.
Connect with Greg https://www.linkedin.com/in/greg-o-brien-cpa-88a3472b/
Connect with Kelly https://www.linkedin.com/in/kellyrohrs/
Connect with Bilal https://www.linkedin.com/in/bmehanna/
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