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1 - Jon Loomer - Unleashed Potential: How Getting Laid Off Catapulted Him to Marketing Stardom
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Welcome to the first episode of "Bad Decisions with Jim Banks," where we dive into the serendipitous journeys of brilliant minds in business and marketing, and learn from the good, the bad, and the sometimes lucky twists of fate that propel us forward. Today, I'm joined by the one and only Jon Loomer, the man who turned an accidental detour into a thriving marketing powerhouse.
From coaching little league to becoming a meta ads genius, Jon's story is a masterclass in pivoting with purpose.
We'll explore his early days at the NBA, how a couple of layoffs led to a seismic shift in his career, and how he built jonloomer.com out of necessity, only to have it grow into a goldmine of Facebook marketing savvy.
Get ready to uncover the value of doubling down on a niche, embracing the grind of content creation, and the magic of building a community that outshines the competition.
And yes, we'll get into the raw reality of moments of doubt, the mental health struggles of working in isolation, and why Jon ended up making 70 videos in a month – spoiler alert, it wasn't for instant fame.
So buckle up, grab your coffee – Jon's already got his – and prepare for a deep dive into the evolution of online marketing.
Timestamp Overview
00:00 - Fell in love with platform, marketer without experience.
04:25 - Starting website led to unintentional business launch.
09:18 - Wrote blog posts about platform, promoted brand.
11:58 - Book writing challenges due to fast-moving environment.
14:49 - Reflect on past presentations; marketing principles still relevant.
17:10 - Power Hitters Club support digital agency owners' growth.
22:56 - Morning routine includes coffee, book, and meditation.
25:40 - Conferences create valuable connections for industry professionals.
29:06 - Struggling business leads to necessary changes.
31:29 - Embracing failure led to business turnaround success.
34:09 - Uploading to multiple places boosted my reach.
36:34 - Create valuable content, more chances to connect.
41:52 - Eagerly anticipated newsletter, different perception, enjoying threads.
43:02 - Comparing Threads to early days of Facebook.
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