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106. Rewriting the Rules: The Marketer Who Refused to Be Sidelined
Manage episode 431639795 series 3540525
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When the corporate world couldn't recognise her potential, Itziar Martos decided to rewrite the rules. Diagnosed as legally blind in her early 20s, she refused to let her disability define her, even when others did.
In this episode, Itziar shares how she transformed her rare eye condition from a perceived weakness into her greatest strength. She takes us on her journey of conquering self-doubt, silencing imposter syndrome, and shattering societal limitations, showing that true vision has nothing to do with eyesight.
Discover how she built a thriving content creation business and continues to inspire fellow entrepreneurs. Itziar's story is a testament to the power of resilience and determination. Whether you're facing your own challenges or just need a boost of inspiration, her story will motivate you to see beyond limitations and create your own opportunities.
Watch the full interview at https://youtu.be/0zjRYpTlWoU
Key Takeaways:
- How Itziar Martos turned her disability into a competitive advantage by developing unique problem-solving skills
- The power of authenticity and vulnerability in building a successful personal brand and connecting with clients
- Strategies for overcoming the "perfectionist" mindset and embracing a more natural, relatable approach to content creation
- Networking tips for introverted entrepreneurs to make meaningful connections without the awkward pitching
- Advice for creating an inclusive work environment and providing opportunities for individuals with disabilities
About Itziar Martos
Itziar Martos, founder of Martos Digital Marketing, brings 18 years of photography expertise and a unique perspective to the world of digital marketing. Her career began in the limelight as a model, where she earned the title of Miss Spain and discovered her passion for social media.
Diagnosed with a rare disease at 21, which impaired her vision and made finding marketing jobs challenging, Itziar turned adversity into opportunity by creating her own company.
Today, she helps business owners craft engaging social media content, specialising in captivating videos that drive engagement and growth.
Connect with Itziar
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