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70. ByErim: Growing to Great Lengths
Manage episode 390613834 series 3540525
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This week on Women on the Rise, Jen is joined by Erim Kaur, founder of luxury haircare brand ByErim. Erim shares how she turned her grandmother's traditional hair oil recipe into a seven-figure business. She discusses the importance of authenticity on social media and representation for women of colour entrepreneurs.
Episode Highlights:
- How sharing her raw entrepreneurial journey on social media helped build a loyal customer base
- The difference between representation and comparison for female entrepreneurs
- Evaluating partnership opportunities that align with your brand values
About Erim
Erim was recently awarded Beauty influencer of the year at the beauty world awards this year in UAE. She is a trichologist in training, and the recipient of the judges choice at the NatWest X Telegraph top 100 female entrepreneurs in the UK
- Find out more about Erim at ByErim.com
- Follow Erim on Instagram at https://instagram.com/erim
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