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#45: Amy Wenslow’s Keys to Product Success
Manage episode 417618102 series 3553253
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Amy Wenslow, a master of turning innovative ideas into successful market-ready products. With decades of experience, Amy has a profound understanding of what it takes to navigate the complex processes of product design, manufacturing, and global distribution.
Entrepreneurs, inventors, or anyone interested in the lifecycle of product development will gain invaluable insights. Amy will offer practical advice on everything from idea validation and prototype development to navigating regulatory requirements and breaking into international markets.
Amy Wenslow is the President and CEO of Products To Profits, a consulting firm specializing in business planning, product development, and sales strategy for retail products. With a focus on helping inventors and entrepreneurs succeed, Amy and her team create winning strategies for consumer goods product development and sales, providing invaluable insights on monetizing products and achieving success in the retail market
💥HIGHLIGHTS:
Customer Avatars and AI: Learn how artificial intelligence is transforming marketing strategies by conducting focus groups and addressing customer objections.
Product Launch Innovation: Explore essential steps for successful market introductions, including pre-sales, product testing, packaging, and unique selling propositions.
Selling to Savvy Consumers: Discover strategies to appeal to experienced buyers, including fast delivery, user-generated content, and testimonials.
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