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Turning 20 Years of Marketing Experience into a $1M Business
Manage episode 405292838 series 3555346
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The startup in focus: https://www.trustedcmo.com/
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Embark on a remarkable journey with "Startup Stories" as we unravel the gripping tale of Alison Murdock, the mastermind behind Trusted CMO. With over two decades of marketing prowess in Silicon Valley and Europe, Alison's narrative is a masterclass in resilience, innovation, and strategic foresight. Trusted CMO, a marketing consultancy powerhouse, has been making waves in the B2B startup scene, boasting a staggering 50% annual growth through the power of word-of-mouth alone.
In this episode, we delve deep into Alison's entrepreneurial voyage, exploring the catalysts that propelled her from CMO burnout to the helm of her fourth business venture. Discover how she leveraged her expertise to fill a gaping market need, providing early-stage startups with the marketing muscle they desperately sought. Learn about the genesis of Trusted CMO, born amidst the tumult of a global pandemic, and how Alison's strategic outreach and compelling copywriting captivated her first clients.
Join us as we dissect the anatomy of a service-based startup, the challenges of scaling without external funding, and the innovative team-building that has set Trusted CMO apart. Alison's story is more than just a business case study; it's a testament to the power of personal reflection, the art of saying "no," and the importance of nurturing a vetted network of experts.
Tune in to "Startup Stories" for an episode that's as educational as it is inspiring, offering a wealth of tactical advice and a candid look at the trials and triumphs of startup life. Whether you're a budding entrepreneur or a seasoned executive, Alison's story will ignite your passion and arm you with the insights to forge your own path to success. Don't miss this deep dive into the real-life startup story that's setting the B2B world ablaze!
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