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557: Build a Hungry Email List You Can Rely On (Regardless of Shifting Google Algorithms) with Emily Baksa
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In episode 557, Emily Baksa teaches us how to build an engaged email list and why this is essential for our businesses, especially during volatile times.
Emily is a food copywriter and content strategist who uses mealtime to make a positive impact on people and the planet. She writes crave-worthy, conversion-generating copy for food bloggers, CPG brands, chefs, farmers, and other culinary change makers to help grow their businesses.
In this episode, you’ll learn practical tips for creating enticing opt-ins, email series showcasing your expertise, providing valuable, personalized content and leveraging testimonials and reader favorites.
Key points discussed:
- Build email series: Create ongoing email conversations around seasonal topics or your areas of expertise to keep subscribers engaged.
- Highlight reader favorites: Share the most popular recipes or content from your site each month to focus on what readers enjoy rather than self-promotion.
- Optimize opt-ins: Craft enticing sign-up offers that showcase value to visitors through solutions to common problems or personalized experiences.
- Leverage expertise: Lean into your unique knowledge or skills when developing opt-ins and content to form a strong connection with potential subscribers.
- Consider quizzes: Interactive opt-in formats like quizzes provide a customized experience that can appeal to subscribers' interests.
- Focus on readers: Reframe emails, content and offers from the subscriber's perspective by emphasizing value and benefits rather than self-promotion.
- Build relationships: Develop trust and loyalty by communicating regularly with subscribers through a variety of personalized, non-promotional messages.
- Own your business: Invest in email marketing to gain more control over monetization and revenue through direct paid offers to your engaged audience.
- Think creatively: Don't limit yourself to traditional strategies; explore new marketing channels and formats to take your business in an empowering direction.
- Engage subscribers: Keep content fresh through light refreshes while leveraging subscriber data to continuously provide relevant value and keep them involved.
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