Amazon Advertising: How To Harness PPC To Boost Product Rankings

What The Teck?

Ritu Java is the Co-founder and CEO of PPC Ninja, which provides Amazon PPC software and management services to agencies and brands. She specializes in helping six, seven, and eight-figure sellers maximize profits on Amazon through strategic advertising. With more than 12 years of experience in the e-commerce space, Ritu has guided hundreds of sellers on the intricacies of Amazon advertising.

In this episode…

As sponsored listings dominate the first page of Amazon’s search results, brands compete for visibility on the platform. Organic rankings take time to build awareness and generate conversions, whereas advertisements boost product positionings. Yet this requires identifying relevant keywords for each product. How can you leverage PPC and other Amazon advertising methods to drive sales?

According to Amazon ad maven Ritu Java, brands' most frequent mistake when strategizing campaigns is tightening their budgets on top-performing ads. Rather than exhausting your ad spend by launching campaigns with underperforming keywords, Ritu advises allocating your budget to high-engagement campaigns that generate sales. To measure performance levels and optimize your budget, consider employing a dayparting strategy to schedule campaigns during peak business hours. You can also analyze search query reports to determine the highest-ranking keywords for your brand. This requires identifying data trends over time to influence campaign creation.

In this episode of What The Teck? Rolando Rosas and Dave Kelly host Ritu Java, the Co-founder and CEO of PPC Ninja, who shares leading hacks for Amazon advertising. Ritu discusses best practices for keyword bidding, the key data points involved in business decision-making, and ChatGPT’s potential to create ad campaigns.