Building Valuable Amazon Partnerships: Insights From a Shark Tank Veteran

What The Teck?

Leslie Pierson is the President of Hot Taco Inc, a card game development company started by her son when he was just seven and created the popular strategic card game Taco vs Burrito. As an inventor, serial entrepreneur, and partner of Shark Tank's Lori Greiner, she launched her product GoodHangups through Kickstarter and grew the product’s exposure on TV shows such as The View and Good Morning America. Leslie has received three issued utility patents and has experience in e-commerce, advertising, entrepreneurship, and graphic design.

In this episode…

In Amazon’s competitive landscape, sellers often employ various hacks and shortcuts like buying reviews to accelerate growth quickly. These methods not only risk account suspension but compromise long-term profitability on the platform. Instead, brands should utilize Amazon’s tools and programs. How can you optimize Amazon’s systems to build a reputable brand?

Shark Tank veteran Leslie Pierson urges sellers to cultivate a strong business partnership with Amazon. This begins by registering your brand through the IP accelerator in Seller Central to gain access to Amazon’s growth tools. For instance, you can harness brand analytics to deliver personalized customer experiences and targeted products and listings. Another feature involves listing transparency, which prevents unauthorized users from selling counterfeit versions of your product. To maximize your brand’s potential, Leslie says to develop user-generated content like photos and videos to emphasize a product feature that appeals to your target audience.

Join Rolando Rosas and Dave Kelly on this episode of What The Teck? as they sit down with Leslie Pierson, President of Hot Taco Inc, to discuss partnering with Amazon to build your brand on the platform. Leslie also talks about her appearance on Shark Tank, her predictions for Amazon’s seller support panel, and how to connect with other Amazon sellers.