The Secrets of Concept to Conversion: Unveiling eCommerce Strategies With Josh Hadley

What The Teck?

Josh Hadley is the Founder and CEO of Hadley Designs, an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits. Before starting Hadley Designs and eComm Breakthrough Consulting, Josh honed his business, marketing, and project management skills as an executive for American Airlines.

In this episode…

Amazon has augmented its ad listings, with up to 60% of sponsored products displayed on the top-of-search page for generic keywords. How can you launch and sustain relevant products in this competitive landscape?

According to e-commerce master Josh Hadley, launching a consistent stream of new products boosts market share. Directing traffic to these products requires creating promotional messaging on your Amazon storefront and advertising on your product detail pages (PDPs) with defensive campaigns. This eliminates competition and allows you to cross-promote relevant products. When running ads on your PDPs, you should leverage PPC campaigns through sponsored displays to support organic rankings.

In this episode of What The Teck?, Rolando Rosas and Dave Kelly welcome Josh Hadley, Founder and CEO of Hadley Designs, to discuss elevating product conversions on Amazon. Josh explains how to build brand loyalty on Amazon, the importance of launching original products, and how to harness defensive campaigns.