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The Ultimate Guide to Open Houses: From Prep to Follow-Up | Tiffany & Ashlee
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Don’t let open houses overwhelm you! Great preparation, providing exciting local offerings, and following up can make your open houses successful. In this episode, Tiffany and Ashlee share some great insights into how you can put your best foot forward and set yourself apart as a realtor.
Setting Yourself Up for Success
Use professional photography to create beautiful imagery, and use Canva to create eye-catching postings.
Themed open houses for spring, an upcoming holiday, etc., will bring in leads that you otherwise may not have come across.
Social media can help you promote yourself and your listings. Post your flyer across different platforms.
Offering Amenities to Bring Neighbors In
Invite neighbors to come for a special meet and greet that also helps warm you up to the community.
Bring in a food truck to entice people – the food truck will also promote the location.
Find a sponsor who would be willing to partner with you. Offering a giveaway to your attendees can be a way to bring people in.
Make sure everyone walks away with a little free gift. Support local businesses and restaurants – gift cards, small swag items, and treats with a business card attached are great ideas to start with.
Following Up
Before you leave the property, add your new contacts to your spreadsheet.
Send little personalized follow-up videos to see if your new contacts have any questions. Use a service like BombBomb to send video messages AND see if they were opened/watched.
70% of people are not followed up with after an open house. Don’t make that mistake!
“When you’re preparing for [your open house], you have your prep for the door-knocking ahead of time, your prep for the set-up, you have the exclusive agent open house, but then to be successful from prep to follow-up, you [need] to have a game-plan already set out and time blocked for that follow-up.” – Tiffany Klusacek
“This is my favorite: I will text anyone. If they’re not responding to me, I say, ‘Hey Tiffany, I just wanted to check in and see if you’re still interested in buying a house. I certainly don’t want to be a bother to you, so just let me know, and I can follow up accordingly.’ And most people will be like, ‘I’ve been meaning to respond to you…’” – Ashlee Jankovich
Resources
Get access to our free spreadsheet to organize your clients, potential clients, and all things needed to track your deals successfully. Visit www.realestatable.com/spreadsheet to get access to our free template.
Connect with us on Social Media:
Be sure you connect with Tiffany and Ashlee on social media.
Show Credits:
Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.
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