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How to successfully sell an online course with jazz pianist Michael Clement
Manage episode 449056392 series 3565255
Conteúdo fornecido por Michelle Lynne, Deanna Petre, Michelle Lynne, and Deanna Petre. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Michelle Lynne, Deanna Petre, Michelle Lynne, and Deanna Petre ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
In this episode of the Fearless Artist Podcast, Michelle Lynne interviews Michael Clement, a jazz pianist and educator, who shares his journey in developing a successful online jazz piano course. Michael describes his shift from teaching private lessons and group programs to launching "Jazz Piano Launchpad," a course designed for classical pianists eager to explore jazz. He shares the challenges and lessons learned in the process, emphasizing the importance of validating a course idea through market research before creating content. By understanding his audience's pain points, such as the intimidation of jazz theory and improvisation, Michael tailored a step-by-step approach to make learning accessible and rewarding.
Michelle highlights how musicians can escape the burnout of trading time for money by creating digital courses, a strategy that broadens income streams while reducing time constraints. Michael explains his method of pre-launching, where he promoted the course before fully completing it, allowing him to gauge interest and refine based on feedback. His strategy involved building a funnel using targeted Facebook ads, leading interested learners through a streamlined sales process. He emphasizes that high-quality video production and tech setups, though beneficial, are less crucial than delivering clear, value-driven messaging.
By iterating and investing strategically in resources like mentorship and ad strategies, Michael has established a profitable model that attracts eager students. His advice to other creators is to focus on solving specific problems for their audience, making their courses directly relevant to learners' needs.
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Website -
https://learn.michaelclement.com
https://michaelclementmusic.com
Instagram -
https://www.instagram.com/MichaelClementMusic
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The Fearless Mastermind Website - https://www.thefearlessartistmastermind.com
The Fearless Mastermind Instagram -
https://www.instagram.com/thefearlessartistmastermind/
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Intro/Outro music by Michelle Lynne • Episode produced by phMediaStudio, LLC
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