054 - When to raise or lower your photography prices

Take Your Shot Podcast

Are you a wedding photographer wondering if it’s time to adjust your pricing? In this episode of the Take Your Shot podcast, I dive into the ins and outs of photography pricing—specifically when to raise your rates and when you might need to lower them. With the wedding photography market constantly shifting, it's crucial to evaluate your current pricing strategy to ensure it aligns with your business goals.

I discuss key indicators that it might be time to raise your prices, such as booking weddings too quickly, experiencing increased demand, or recognizing the investments you've made in your photography business. On the other hand, I also cover scenarios where lowering your photography prices might be the right move, such as entering a new market or adapting to changes in your target audience’s needs.

This episode is packed with practical advice for wedding photographers on how to evaluate and adjust their pricing strategy. Whether you're overwhelmed by too many bookings or struggling to book weddings at the right price, this episode will help you find that sweet spot.

Key Takeaways:

• How to recognize when it’s time to raise your wedding photography prices
• Situations where lowering your photography pricing might make sense
• The importance of understanding your market and ideal wedding clients
• Strategies for adjusting your prices without devaluing your work

JOIN US IN ARIZONA for our next workshop!!!

We’re hosting an in-person, 5-day workshop in Scottsdale Arizona where we will be kicking off 2025 with incredible community, business coaching, and some content shoots! Join us January 5-9 for our next Take Your Shot Workshop! Link to Apply

Resources:

• Free Business Resources to help you scale your wedding photography business
• Connect with Halle on Instagram @takeyourshotcollective

EPISODE SHOW NOTES: https://takeyourshotcollective.com/when-to-raise-or-lower-your-photography-prices-a-guide-for-wedding-photographers/

Thank you for tuning in! If this episode was helpful, share it on your instagram story and tag me—I’d love to hear how you’re navigating your wedding photography pricing strategy. Let’s keep the conversation going!