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The Power of Sponsorship: Unique Property Group’s Commitment to Community
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Why does Unique Property Group sponsor sports teams and events? Unique Property Group engages in sponsorship for a variety of reasons beyond just marketing and brand exposure.
They sponsor local sports teams, such as their founder's son’s football team, as a community-driven initiative, not necessarily expecting a direct return on investment. They also sponsored a high-end European driving event—not to sell to the attendees, but simply to "have some fun" and forge meaningful connections with entrepreneurs and investors.
Unique Property Group sees sponsorship as a way to give back to their local community, build relationships, and enjoy unique experiences rather than as a purely calculated business tactic. Their approach to sponsorship reflects a blend of strategic and altruistic goals.
0:00 Sponsorship Strategy and Local Market Focus
0:48 Sponsorship Values and Duration
2:44 Emotional and Local Sponsorships
5:01 High-Profile and Fun Sponsorships
6:47 Building Relationships Through Sponsorships
8:43 Balancing Sponsorship Costs and Value
11:02 Transparency and Future Sponsorship Plans
For more information on the subjects covered in this podcast and to connect with Lewis and Christian, head to https://tinyurl.com/uniquepropertygroup now.
MORE ON CEO & THE FOUNDER:
This show is a powerful, real-world investment podcast brought to you by The Unique Property Group where your hosts, Lewis Hall and Christian Woollard, delve into the dynamic roles and collaborative synergy between CEOs and founders. Join us as we explore how distinct leadership styles, skills, and visions can work collaboratively to drive business growth and success.
Each episode features insightful discussions with this pair of seasoned entrepreneurs. We unpack the unique challenges and triumphs experienced at the helm of a business, highlighting how opposing skillsets can complement each other in the business world. Whether you're an aspiring entrepreneur, a current business owner, or simply intrigued by leadership, "CEO and The Founder" provides valuable lessons on effective partnership and strategic management.
This podcast is a must-listen for anyone interested in entrepreneurship, business development, leadership dynamics, and the secrets behind successful business partnerships.
Follow and subscribe to "CEO and The Founder" for your weekly dose of leadership insights and strategies that could redefine how you think about running and growing a business.
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