Maximizing Instagram Reach

Mortgage Marketing Radio

In this episode, we're sharing a behind-the-scenes listen into our private community of Loan Officers. Every week we meet up for coaching, accountability, and developing our skills and mindset.

Once per month, we bring in a special guest expert. This month our special guest is Instagram marketing expert Jen Herman, recognized as one of the top Instagram experts worldwide.

Jen shares her insights on the importance of Reels, the latest changes to Instagram metrics, and how to leverage hashtags for both Instagram and Google search engine optimization (SEO).

Learn why posting frequency, quality content, and specific hashtags can make all the difference in reaching your audience.

Key Takeaways:

Reels for Reach & Engagement:

• Short Reels (<30 seconds) are key for reaching new audiences, while longer ones engage current followers. Always include a headline or text in the first second to capture attention.

New Instagram Metrics:

• Instagram now prioritizes views, but reach (unique viewers) is still the most reliable metric for growth and content analysis.

Hashtags & SEO:

• Use 20-30 relevant hashtags in captions to boost Instagram and Google rankings. Focus on specific, niche tags over broad ones like #realestate.

Quality Posting Strategy:

• Post three to five times a week, mixing Reels, feed posts, and carousels. Quality matters more than quantity, so ensure content resonates with your audience.

Boosting Google SEO:

• Enable settings to make Instagram posts searchable on Google, and use keyword-rich captions to improve discoverability on both platforms.

Episode Resources:

Follow Jenn Herman on Instagram

Learn More About Our Private Community & Coaching

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