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New Coke's Product Launch Goes From Fizzy to Flat
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In the bubbly affluence of post–World War II America, Coke is the cola preferred by 60 percent of the market. Yet by 1983, pesky rival Pepsi has begun to outsell Coke among coveted youth demographics. Despite a generations-long reign as the world’s top-selling soft drink, “The Real Thing” -- a bastion of coolheaded product stability-- makes an uncharacteristically dunderheaded decision.
Hundreds of thousands of distraught calls and angry letters later, a psychiatrist is called in to help quench the public outcry. What happened when Coke's fizzy idea went flat? Listen, laugh and learn all about it.
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