How to effectively do business in the African Music Industry x Christina Carmel | S6 Ep.10

The Sound of Accra Podcast

In today's episode, Adrian speaks Christina Carmel, a prominent A&R figure in the African music industry. We dive into a fascinating discussion about the "year of return" initiative in Ghana and the challenges and successes of being a woman in a male-dominated industry.

We compare navigating the African music industry with the western world, shedding light on differences in professionalism and business approach. We also delve into the impact of famous individuals visiting Ghana, potential strategies to attract and maintain talent, and the influence of creators and social media influencers in promoting tourism, doing campaigns such as Visit Rwanda.

We also explore the prejudice of women in the music industry and the struggles faced by young female artists, with a focus on sexualization and boundaries.

Show Notes

www.thesoundofaccra.com/christina

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Timestamps / Topics

00:00 Intro.

04:53 Uncertain start to next season's BT conversations.

08:04 Uncanny spiritual pull, crucial timing for action.

10:58 Business outline requires tightening up, not taken seriously.

15:22 Passionate about sharing valuable information through panels.

18:01 Addressing the financial viability of independent artists.

20:50 Discussing potential collaborations for Ghana's cultural growth.

24:33 Rwanda's proactive tourism initiative sets regional example.

26:02 Content creators have significant influence in media.

29:00 Refused collaboration due to false empowerment agenda.

32:08 Establish your business as a top priority.

35:39 Sharing psychological tools to support people during lockdown.

38:48 Outro.

Watch season 6 episode 9 with Anthony Owusu-Ansah of ShaQ Express

https://youtu.be/bOZkXf3uRZ4?si=pBjw0ZGHsUZ4-lsK

Catch up with Season 5 here: https://www.youtube.com/watch?v=NnqpgGxTAXg&list=PLJUVirAfWnNoGiJNHHWm6aYTUUberuD5V

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About The Sound of Accra Podcast

Our mission is always the same, to promote Global Ghanaian excellence. And always to bring you closer to Accra, whenever you are, with powerful stories that make you want to take action in your career, business or personal life.

For almost 5 years, we have been championing global Ghanaian founders, entrepreneurship and Creators through podcasting. We've achieved 10s of thousands of audio downloads worldwide and published well over 150 episodes to date.

It's our mission to grow and establish global audience, and become a go-to resource for learning about native and diasporan Ghanaian Creators, Entrepreneurs and Founders worldwide.

I'm kindly asking for your help. Yes, all of you. To leave a review on Apple Podcasts and Spotify, the most popular podcast platforms that you all listen to us on

Join us as we uncover valuable insights from Christina Carmel and explore the dynamic world of music and business in Ghana!

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