#10- Sports Marketer Brandon Steiner & PAC-12’s comeback, Tua’s future, and TV deals

On The Record With Rick Horrow

This week "On The Record" Rick Horrow sits down with long time friend and pioneer of the sports memorabilia industry Brandon Steiner. Steiner discusses his upbringing, how he made a living on collectables, and more. The Sports Professor also breaks down the latest news in the industry such as the Pac-12 coming back to life, the latest TV Deals, and Tua's future.

Brandon Steiner is a well-known figure in the sports memorabilia and marketing industry, having made a name for himself as the founder of Steiner Sports Marketing. Launched in 1987, Steiner Sports quickly became one of the most successful sports marketing firms in the U.S., offering athletes and teams a platform to monetize their name and likeness through autographed memorabilia and partnerships. The company's innovation in offering game-used memorabilia, such as jerseys and equipment, helped revolutionize the industry, creating a lucrative market for sports fans and collectors alike. Steiner worked with major leagues such as the MLB, NBA, and NFL, and established partnerships with iconic athletes, including Derek Jeter and Mariano Rivera. After selling Steiner Sports to Fanatics in 2019, Steiner continues to influence the business through his new ventures, such as "The Steiner Agency" and "CollectibleXchange," further expanding his footprint in the evolving sports collectibles space. His expertise in connecting fans with athletes through tangible items remains a driving force in the sports memorabilia world.