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EP 09 | The Pulse on Pricing your Offers
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Overcoming Angst Around Pricing Your Offers
In this episode of The Pulse on Human Design, host Vickie Dickson delves into the common struggles around pricing offers and how to overcome them. Vickie shares her insights on finding the value in your offerings, creating valuable content, and shifting your mindset about pricing. Whether you are a seasoned entrepreneur or just starting, this episode will guide you in confidently pricing your offers.
Understanding Where Angst Around Pricing Lives:
- How pricing angst can manifest in your body and the importance of acknowledging these feelings as the first step towards overcoming them.
- The concept of the undefined and defined will centres in Human Design and how they affect pricing confidence.
Market-Based Pricing Strategies:
- Pricing for what the market will bear and understanding the global online market vs. local markets.
- Counter-intuitive strategies for pricing: sometimes raising prices can increase perceived value and sales.
The Value of Transformation Over Size:
- Why the length or size of a report doesn’t necessarily equate to its value.
- Focus on the transformation you are offering rather than the quantity of content.
Beta Launches and Pricing Adjustments:
- The importance of selling your product or course before fully creating it.
- Conducting a beta launch to gather feedback and testimonials, which can help in setting a confident and appropriate price.
Introductory Pricing and Scaling:
- The concept of introductory pricing for new offers.
- How to gradually increase prices based on market response and sales ease.
Mindset Shifts and Pricing Adjustments:
- Recognizing and working through the discomfort of raising prices.
- Trusting the value of your offerings and the process of deconditioning pricing fears.
Action Steps:
- Identify Your Pricing Angst: Take time to recognize where your fears and discomforts around pricing live in your body. Use your Human Design to understand these better.
- Evaluate Market Prices: Look at the global online market to understand pricing standards and consider the transformation your offer provides rather than its size or quantity.
- Test and Adjust Your Pricing: Consider launching a beta version of your product or course to gather valuable feedback and testimonials.Gradually increase your prices after easy sales and provide notice to your audience before raising prices.
Join the Bodygraph Chart Community:
- Get additional support and insights by joining our community and leveraging Bodygraph Chart to create personalized Human Design reports.
Ready to price your offers confidently and create a sustainable business model? Try Bodygraph Chart for 21 days free and join our community for ongoing support and insights.
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Check out this Youtube replay of a community discussion all about pricing. There's gold in here!
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- Website: bodygraphchart.com
- Instagram: @bodygraphchart
- Facebook: Bodygraph Chart Community
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Article: How to Confidently Price Your Offers
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