Building Multimillion-Dollar Brands with Celebrity Partners with Rudy Mawer

Deal Playbook with Tom Shipley

Rudy Mawer shares his journey of building multimillion-dollar businesses through strategic partnerships, celebrity collaborations, and leveraging AI and automation. Rudy shares insights on acquiring iconic brands during the COVID-19 pandemic, his strategic partnership with Ty Lopez, and building multi-million dollar businesses while running an expansive agency. He reveals his innovative approach to celebrity partnerships through his company, More Capital, and how he's leveraging AI to streamline operations and amplify success. Rudy also emphasizes the importance of adaptability in business and teases his upcoming participation at the Deal Con M&A CEO Summit.

Chapters:

• 00:00:00 - Introduction to Rudy Mawer
• 00:00:29 - From Agency Owner to Partnering with Global Icons
• 00:02:25 - Acquiring Pier 1 and Other Iconic Brands
• 00:04:38 - Scaling Teams While Maintaining Efficiency
• 00:08:31 - Running Multiple Brands Under One Roof
• 00:09:11 - Building Profitable Brands with Celebrity Partners
• 00:13:00 - Why Celebrity Brands Are Easier to Exit
• 00:17:23 - Transforming Business with AI and Automation
• 00:20:18 - Rudy’s Upcoming Appearance at Deal Con M&A CEO Summit

Links and Resources:

• Mawer Capital
• Personal Website
• Rudy on YouTube
• Tom Shipley
• Tom on LinkedIn
• Agency Ventures Aggregator

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