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The 4 Marketing Mistakes That Are Costing You Clients and Cash
Manage episode 448604590 series 3003538
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Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to help you land more clients with ease.
Topics Covered In This Episode:
- Acknowledge and identify the marketing mistakes preventing you from landing clients and generating cash.
- Ensure you're marketing on the right platform where your ideal clients are active, rather than where you personally prefer to hang out.
- Keep track of your outreach numbers as they help take the emotion out of business and show you if your marketing efforts are sufficient.
- Active vs. Passive Marketing: Focus 80% of your marketing efforts on active marketing – direct outreach and engagement, rather than passive marketing like posting content and waiting for responses.
- Find ways to stand out in the crowded market by being proactive and adding value, such as using video introductions in response to job opportunities.
- Use strategies like risk reversal to make yourself more appealing and to differentiate in a saturated market.
- Continue to fix identified mistakes to improve your marketing effectiveness, which will help you serve your clients better and ultimately allow business to thrive.
Find the full show notes at: https://brandimowles.com/236
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Additional Resources:
Are you looking to find, pitch, and land high-paying clients? CLICK HERE for my step-by-step process to stand out in your marketing and find your next consistent client.
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