Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Conteúdo fornecido por Bryce Whitwam and Ali Kazmi. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bryce Whitwam and Ali Kazmi ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Parecido com ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
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Big 2023 China Retail Predictions with Kantar's Jason Yu
Manage episode 348015641 series 3003211
Conteúdo fornecido por Bryce Whitwam and Ali Kazmi. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bryce Whitwam and Ali Kazmi ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
69 episódios
Big 2023 China Retail Predictions with Kantar's Jason Yu
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Compartilhar
Manage episode 348015641 series 3003211
Conteúdo fornecido por Bryce Whitwam and Ali Kazmi. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bryce Whitwam and Ali Kazmi ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
We've spent a lot of time in the past talking about China's e-commerce boom, but what about traditional trade? 9 out of 10 purchase decisions in China are aided by a trip to the store. Today we're talking about traditional trade and big retail trends, and we're honored to have Jason Yu, Managing Director for Greater China at Kantar Worldpanel. You'll quickly learn why Jason is the undisputed expert on China retail.
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
1. What's the World Panel, and how does it work? How does it measure e-commerce?
2. Given all the data out through e-commerce, why should brands buy a panel subscription?
3. What are some big trends in traditional trade? Why are proximity retailers growing?
4. The rise of Sam's Club and membership club wholesaler trade
5. Why is Costco so popular, given that it's not online?
6. Douyin and Kuaishou's rise in e-commerce and the decline in Alibaba
7. How do people shop in Douyin? How does it work? Why is FMCG doing so well?
8. Why isn't social commerce growing outside of China? Are there cultural issues?
9. New product categories in the "next normal". Cat food category is up 22%!
10. How does Kantar define O2O, and what are the big trends?
11. Will we see community group buys continuing post-lockdowns?
12. Do bulk purchases result in brand erosion?
13. Jason's 3 big retail predictions for 2023!
14. Any advice for fresh graduates? Why should you choose the marketing research industry
15. A/B Test: Costco and Stinky Doufu
Jason Yu on LinkedIn: https://www.linkedin.com/in/jason-yu-496423/
About Kantar Worldpanel China: https://www.kantarworldpanel.com/cn
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
69 episódios
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Parecido com ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Android Backstage, a podcast by and for Android developers. Hosted by developers from the Android engineering team, this show covers topics of interest to Android programmers, with in-depth discussions and interviews with engineers on the Android team at Google. Subscribe to Android Developers YouTube → https://goo.gle/AndroidDevs
…
continue reading
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