Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Conteúdo fornecido por Bryce Whitwam and Ali Kazmi. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bryce Whitwam and Ali Kazmi ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Parecido com ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
Manage episode 352717239 series 3003211
Conteúdo fornecido por Bryce Whitwam and Ali Kazmi. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bryce Whitwam and Ali Kazmi ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1!
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
65 episódios
(ENCORE PERFORMANCE): Evolving From KOLs to Chinese Influencer Groups: Julien Lapka
ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Compartilhar
Manage episode 352717239 series 3003211
Conteúdo fornecido por Bryce Whitwam and Ali Kazmi. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Bryce Whitwam and Ali Kazmi ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Encore Performance: (Recorded, Feb 8, 2022) - Our #1 most downloaded episode from Season 1!
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
What's the future of influencer marketing in China? To insights expert Julien Lapka, successful brands focus on influencer groups rather than KOL powerhouses such as Austin Li. It comes down to uncovering unique insights not often found in databases. Julien is the founder of Inner Chapter, an agency that turns insights into commercial IP. Julien is also co-owner of Revolving Door, a speakeasy behind a small coffee shop located near XinTianDi in Shanghai.
1. Why open a speakeasy, and what's behind the name Revolving Door?
2. How e-commerce has dramatically how you uncover insights
3. Trends in Shanghai should not represent China trends.
4. The 2 Chinas: Those who work hard to survive & the others who can afford to "lie flat."
5. The rise and popularity of Dystopia
6. Insights Mining in 2022: Home Visits Still Work the Best
7. Home Visit Insight War Stories: Turning Tea Leaves into Skin Rejuvenation Post-Surgery Product
8. Data Looks at Past-Behavior - It doesn't predict the future
9. Do Chinese brands have the upper hand? In which categories?
10. Julien's favorite innovative Chinese brand: HeyTea
11. Building brands that will last needs more than KOLs but influencer groups
12. Connecting "spicyness" to behavioral psychographics - spicy as a stress reliever
Julien's Links:
1. Julien on LinkedIn: https://www.linkedin.com/in/julienlapka/
2. Inner Chapter Website: http://innerchapter.co/
3. The Revolving Door: https://www.thatsmags.com/shanghai/directory/1799099/revolving-door
For everything ShanghaiZhan: http://zhanstation.com/
Donate & become a ShanghaiZhan Patron: https://www.patreon.com/shanghaizhan
Campaign Asia: https://www.campaignasia.com/
ShanghaiZhan Theme Music: by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
Bryce on Linkedin: https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin: https://www.linkedin.com/in/alikazmi/
65 episódios
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Parecido com ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
