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How to Grow Your Sales at Walmart with Bill Sinacore, VP of National Accounts at PlayMonster
Manage episode 405154444 series 3514811
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Unlock the secrets landing and growing coveted shelf space at Walmart. Bill Sinacore, VP of National Accounts at PlayMonster joins Shelf Life to share advice gleaned over his 30+ year career at industrys giants like LEGO and LeapFrog.
In this episode you'll learn:
- What Walmart buyers really care about
- Tactics to get your product on the shelf and to show your buyers with data that Walmart customers will be interested in your product
- The key metrics that matter today
- Using Amazon as a proving ground to test your product before bringing it to Walmart
- The twists and turns of product innovation in the toy industry
Join us as Bill shares guidance on everything from product development, optimal pricing, and retail relationships, with a specific emphasis on Walmart.
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